Influence is leadership and leadership is influence.
The two go hand in hand.
Learning how to expand our influence is what most of us seek and hopefully we’re seeking it for righteous, authentic reasons. Reasons that better those around us and contribute to the collective good.
I see it every day. Business people with a revolutionary idea, pastors with a vision, authors and speakers with a message, or simply those with a passion for a cause… people who want to reach other people to make an impact or bring about change.
The dilemma many face is knowing HOW.
How do you expand your influence?
How do reach people and expose them to what you have to say (or in some cases sell)?
The answer, I believe, has been shared in Michael Hyatt’s new book Platform: Get Noticed in a Noisy World.
If you don’t know who Michael is, let me tell you about him. Michael is a friend of mine, a friend of Catalyst and GiANT Impact. He a leader in the marketplace and at home. He is a man of trust and integrity. Someone who I admire and respect. Professionally, Michael is the Chairman and former CEO of Thomas Nelson Publishers (one of the largest publishers in the U.S.). Michael also has a wildly popular blog and hosts a top 10 business podcast on iTunes.
What excites me about Michael’s book though is that he breaks down a step-by-step process for us to create a platform. Consider it like a stage that helps us amplify our message or product visibility so that it can be seen and heard by more (i.e. increase our influence).
If expanding your reach is important to you then I suggest you pick up a copy of Platform today. You might even want to pick up several copies for those who you lead or serve. It’s worth it.
*Note: To celebrate the release of Platform, Michael also has an outstanding gift offer for those who purchase the book this week. See details here.